Application Deadline: 25th May 2026

Duration:  6 x Fridays,  25th September 2026 - 19th March 2027

This course is currently offered in collaboration with Creative Futures Academy (CFA). CFA is a ground-breaking partnership between: The National College of Art and Design, University College Dublin, and the Institute of Art, Design + Technology. Our tailored programmes and micro courses offer access to expertise and networks across the three leading creative institutions and our industry partners. Learn with us as we experiment, innovate and respond to change.

What is Design Thinking?

Design thinking can transform the way organisations develop products, services, processes and strategy. Many companies now deploy design thinking methodologies to help them overcome key business challenges ever present in today’s fast-paced technology and data driven environment.

Design thinking can be used as an innovative approach:

• for problem solving and management strategy;
• to create customer-centric products and services;
• to anticipate and respond to new trends and technologies;
• to design experiences and interactions;
• to develop systemised solutions.

Designing thinking combines what is desirable from a human point of view with what is technologically feasible and economically viable. Design thinking has become a crucial business tool and mindset that enables companies (and their employees) to think creatively beyond traditional logical and analytical approaches helping them to be agile and responsive to change so they can maintain their competitiveness.

What subjects will I study?

The programme may include a range of topics such as:
Origins of design thinking | Writing a design brief | Competitor analysis | Creative leadership, vision and values | Brainstorming and ideation | Audience/customer profiling | Customer journeys & empathy experiments | Synthesis and insights | Visualisation methodologies | Storytelling | Prototyping & iteration | Design metrics, evaluation, validation and testing.

What will I do?

Students will learn through a series of on-campus lectures, workshops, exercises and projects. The course will incorporate practical methods for design research, brainstorming and idea generation, visualisation, mapping, charting, recording and documentation. Practical exercises and projects will provide students with the opportunity to develop critical thinking, creative problem solving, and visualisation methodologies.

Students will complete two practical and written assignments during the programme. The first assignment is a group assignment and the second is an individual assignment. Students will be required to work on project assignments with their assigned group and individually outside of the specified course dates.

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